Deepak Venkatachalam, Jeevan Sreeram, Rajalakshmi Soundarapandiyan. Large Language Models in Retail: Best Practices for Training, Personalization, and Real-Time Customer Interaction in E-Commerce Platforms. J. of Artificial Int. Research and App. 2024;4(1):539-592. Accessed September 28, 2024. https://aimlstudies.co.uk/index.php/jaira/article/view/217