Pradeep Manivannan, Sharmila Ramasundaram Sudharsanam, Jim Todd Sunder Singh. Leveraging Integrated Customer Data Platforms and MarTech for Seamless and Personalized Customer Journey Optimization. J. of Artificial Int. Research and App. 2021;1(1):139-174. Accessed September 28, 2024. https://aimlstudies.co.uk/index.php/jaira/article/view/196