ANIL KUMAR RATNALA; RAVI KUMAR BURILA; SRINIVASAN RAMALINGAM. Implementing Generative AI in Retail CRM Systems: Enhancing Customer Insights and Personalization Through Large Language Models . Journal of Artificial Intelligence Research and Applications, London, U.K., v. 4, n. 1, p. 860–900, 2024. Disponível em: https://aimlstudies.co.uk/index.php/jaira/article/view/301.. Acesso em: 26 nov. 2024.