PRADEEP MANIVANNAN; SHARMILA RAMASUNDARAM SUDHARSANAM; JIM TODD SUNDER SINGH. Leveraging Integrated Customer Data Platforms and MarTech for Seamless and Personalized Customer Journey Optimization. Journal of Artificial Intelligence Research and Applications, London, U.K., v. 1, n. 1, p. 139–174, 2021. Disponível em: https://aimlstudies.co.uk/index.php/jaira/article/view/196.. Acesso em: 23 dec. 2024.