MUELLER, Karl. Navigating the Complexity of Customer Data Management: Integrating Big Data and AI for Effective Customer Segmentation and Targeting. Journal of Artificial Intelligence Research and Applications, London, U.K., v. 3, n. 2, p. 1–12, 2023. Disponível em: https://aimlstudies.co.uk/index.php/jaira/article/view/13.. Acesso em: 1 jul. 2024.