Anil Kumar Ratnala, Ravi Kumar Burila, and Srinivasan Ramalingam. 2024. “Implementing Generative AI in Retail CRM Systems: Enhancing Customer Insights and Personalization Through Large Language Models ”. Journal of Artificial Intelligence Research and Applications 4 (1): 860-900. https://aimlstudies.co.uk/index.php/jaira/article/view/301.