Anil Kumar Ratnala, Ravi Kumar Burila and Srinivasan Ramalingam (2024) “Implementing Generative AI in Retail CRM Systems: Enhancing Customer Insights and Personalization Through Large Language Models ”, Journal of Artificial Intelligence Research and Applications, 4(1), pp. 860–900. Available at: https://aimlstudies.co.uk/index.php/jaira/article/view/301 (Accessed: 26 November 2024).