Mohit Kumar Sahu (2022) “Machine Learning for Personalized Marketing and Customer Engagement in Retail: Techniques, Models, and Real-World Applications ”, Journal of Artificial Intelligence Research and Applications, 2(1), pp. 219–254. Available at: https://aimlstudies.co.uk/index.php/jaira/article/view/206 (Accessed: 23 December 2024).