Venkata Siva Prakash Nimmagadda, “Artificial Intelligence-Driven Personalization in Banking: Improving Customer Engagement and Satisfaction through Real-Time Data Analysis”, J. of Artificial Int. Research and App., vol. 1, no. 1, pp. 331–371, Mar. 2021, Accessed: Dec. 23, 2024. [Online]. Available: https://aimlstudies.co.uk/index.php/jaira/article/view/202