Anil Kumar Ratnala, Ravi Kumar Burila, and Srinivasan Ramalingam. “Implementing Generative AI in Retail CRM Systems: Enhancing Customer Insights and Personalization Through Large Language Models ”. Journal of Artificial Intelligence Research and Applications 4, no. 1 (May 1, 2024): 860–900. Accessed November 26, 2024. https://aimlstudies.co.uk/index.php/jaira/article/view/301.