Venkata Siva Prakash Nimmagadda. “Artificial Intelligence-Driven Personalization in Banking: Improving Customer Engagement and Satisfaction through Real-Time Data Analysis”. Journal of Artificial Intelligence Research and Applications 1, no. 1 (March 13, 2021): 331–371. Accessed December 23, 2024. https://aimlstudies.co.uk/index.php/jaira/article/view/202.